Founded in 2015, Pinduoduo has focused on lower-income customers and the agricultural sector. Temus site shows average shipping times to most of the U.S. of seven to 15 business days, with no fees for orders of $49 or more. Given it is "a cross between Costco and Disneyland" it's clearly just a cheap, mickey-mouse operation. First, youre buying goods directly from manufacturers in China and other parts of the world. The first worker, 22-year-old Zhang Fei, died on 29 December, when she was heading home around 1.30am after a series of extremely long shifts. The shipping cost will be zero if the order value exceeds $29 or $2.99 for anything Alibaba / Aliexpress sells this stuff without any pretense and usually the prices are substantially less too. You might remember its expensive Super Bowl ads promising to let you shop like a billionaire.. Pinduoduo live-streaming, for example, is a great way to interact with consumers and encourage them to form a shopping team for your products especially if you team up with a KOL (Key Opinion Leader). CNY/USD 6.40 versus 6.41 yesterday; If you work that kind of hours (two hours free time max) just for a wage, you might as well be dead. One of the worlds biggest e-commerce companies is known for rock-bottom prices and allegedly brutal conditions. However, if you need to test the marketplace, the first option is the better one. I wouldn't worry too much. (Its free! It has In this way, you are more visible on Chinese search engines, and when a potential customer lands on your website, you have a better chance of making him stay there. Then, you should consider an open platform like Weibo, which together with the collaboration with a KOL and, even better, with the realization of an event can give you great results in a shorter period. Financially, this capital-light structure is advantageous as it substantially reduces Pinduoduo's CapEx and cost of revenue requirements. The competition is extremely intense, and the conditions are much crueler than in America.. Platform coverage: Taobao, Tmall, JD, Pinduoduo, Douyin, Suning, Kaola, Xiaohongshu etc. True to its slogan "Together, More savings, More fun", Pinduoduo brings fun into consumers' shopping journey. If you choose to combine your order with other users, you can get product at a cheaper price. Sany Group, Chinas engineering machinery maker, sells more than double in 2020 thanks to the help from PDD. You can, however, visit the Pinduoduo English site to learn more about the platform and how it works. Also known JingDong (), JD Marketplace is the second largest eCommerce website in China, having accumulated a, Read More Practical Guide to JD eCommerce for Small & Medium-Sized BrandsContinue, Opening a Tmall store is a great way to reach Chinese consumers. She first heard about the app from a friend a month ago, and was initially leery of it: I know theres a lot of things that go around that may not be legit, she says. How much does it cost? Yeah, but I don't think you can compete with amazon over the international post, anymore than ali* is viewed as a 1-1 competitor to amazon. Since Chinese internet users love to share information or read reviews about products on forums, you should open a discussion about your product on it. Shipping is free for orders over $49. Search for torches, art pens, pasta makers, earbuds etc. Temu, like its sister platform Pinduoduo, focuses on low-priced strategies, with products priced between USD 0.09 to USD 20, with some special promotions even offering goods at only one cent. Deposit is mainly used to pay back unsatisfied clients. Pinduoduo targeted Chinas smaller cities and more rural areas, where consumers tend to be less wealthy and more cost-conscious, says JS Tan, an MIT graduate student who researches the Chinese tech industry. All Rights Reserved. Thats because Temu has launched a campaign on social media in which the more you convince others to sign up, the more credit you earn. Seemingly overnight, everyones talking about Temu, an online shopping app full of deals that seem too good to be true. There are already dozens-hundreds of websites in that space. Multiple womens dresses are priced below $20 (some below $10) and only a few are above $50. This is allowing their technical engineers to develop algorithms aimed to identify marketplace irregularities. For international businesses looking to sell in China, heres a quick summary of Pinduoduo vs. JD.com: Check out our guide on selling on JD Worldwide to learn more about Pinduoduos closest competitor. Our all-in-one advertising platform and content marketing packages give you the tools you need to promote your products on Chinese social media without all the hassle. Through the companys platform, they work with over 16 million growers and the rural communities to helping them participate in and benefit from the fast-growing digital economy. If you want your brand to be popular in China, you need to create your Chinese online reputation. Deploy network infrastructure faster and easier than ever before, with pre-packaged yet massively scalable infrastructure components for top packet and optical systems. Crazy news, the increase in the shares of Pinduoduo Inc. (Nasdaq: PDD) rose nearly 2 percent to $ 20.41 after the start of the Guangxi Harvest Festival on Friday, June 7 (2019) Pinduoduo declared that from June, Read More PinDuoDuo : Sell big and invest Small , the new groupon plateform for Food in ChinaContinue. The controversy grew when days later, a Pinduoduo employee who called himself Wang Taixu said he had been fired by the company after posting a photo of a colleague being taken into an ambulance after collapsing. Web1. Fill in the qualification information and the store information. These companies were competing to capture all these new people coming online, but at this point in China, weve crossed that billion-user mark, and the folks who are not online like the elderly or very young may not have tremendous spending power anyway, Tan said. Join a popular e-commerce platform is not enough to gain visibility, even if this is Pingduoduo. It has created a platform that connects farmers with consumers directly. In fact, Pinduoduo is Chinas largest online grocer and generates almost $20 billion a year from agricultural products alone. Founded in 2015, Pinduoduo has focused on lower-income customers and the agricultural sector. Even Amazon returns, are being put into landfill. One of the best ways to drive sales to your Pinduoduo store is with paid ads targeted at your ideal customer. How that deal ever got into place makes no sense since it is clearly anti-competitive to American Businesses that actually are located in the US. If this Chinese company can open up in America and treat it's people like slaves the problem is with America's labour laws, but as a non-American it comes as no surprise at all to me. A banner brags about items up to 90% off retail prices, thanks to a new years sale. Pinduoduo, however, has achieved higher growth in five years than JD.com did in over a decade. Pinduoduo has a wide range of marketing features that aim to help merchants increase sales. In fact, PDD has created a unique way to engage Chinese customers: transforming the online purchasing process into a sort of game, where they can get products at low prices in exchange for Brand awareness. I have no love for the big box stores, but when's the last time you heard of a Walmart employee jumping off a tall building? Then, create your account and verify it with a passcode sent to your mobile number. data than referenced in the text. If you're online dumpster-diving for an unreasonably cheap phone charger, or a $20 swiss army knife of a USB-C hub you're going to get a cheap Chinese one no matter where you shop. It only takes once, buying something from these guys to learn to stay away. 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Additionally, in 2021, the deaths of two Pinduoduo employees spurred investigations and boycotts over the companys working conditions, according to the New York Times. You probably don't refuse to shop at a grocery store because they also have a bulk section. Pinduoduo is planning to expand its reach to the US next month, according to reports in. You won't even have the time to look for a better job, let alone the energy. Temu also provides free shipping, returns, and refunds within three months. Temu is branding the campaign as a way for communities to band together to save money: their slogan is Team Up, Price Down.. Thats why shipping times are often much longer than on sites like Amazon. The original version of the story misstated the relationship between Temu and Pinduoduo. Get a code sent to your email to sign in, or sign in using a password. The Fine Print: The following comments are owned by whoever posted them. I will definitely be more diligent in the future when ordering online, she wrote. But they won't be able to run a warehouse/delivery system here. Its also reportedly hard to remove everything, even after you delete it. Computers, communications, and consumer electronics are the three Cs of JD.com business. Chinese companies play the game on the tutorial level. Temus business modelif it catches oncould also have major implications for U.S. retailers and the global supply chain in the coming year. Because Pinduoduo is heavily integrated with WeChat, Chinas top social media platform, its a snap for users to gather up friends, family and internet strangers to order big batches of everything from electronics to baby formula to groceries something that became a lifeline during Chinas strict Covid lockdowns. Both actors have the same mission: provide the greatest value-for-money. 2023 Emerald X, LLC. No shopping app needs this much control, especially one tied to Communist China. On Android, touch and hold an app, then tap Remove App > Delete App > Delete. The info you provide, like your name, address, and phone number. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Chinese carmakers showed up big time at Auto Shanghai 2023, Kingsoft to unveil AI writing assistant for word processing software, Huawei launches nova 11 Ultra phone with satellite communication capability, Alibaba elevates importance of travel platform Fliggy, Weibo to test AI content creation tool with select users, Baidu launches assisted driving system for urban transportation, Shopping app Temu to expand into UK on Mar. Americans using Temu are selling the country out for bargains that really arent worth it. Presently, the company promises to deliver products within 7-15 business days. Please do not hesitate to contact me. But the companythe U.S. offshoot of Chinese e-commerce giant Pinduoduois also starting to develop a reputation for undelivered packages, mysterious charges, incorrect orders, and unresponsive customer service. 3. Group order. Our team is dedicated to helping companies grow in the Chinese market by implementing the most effective digital strategy. Feel free to get in touch with us if you have any questions about Pinduoduo well be more than happy to help. Required fields are marked *. Fill out this form to access the checklist that helps international businesses prepare to win in China market. Pinduoduo targeted China's smaller cities and more rural areas, where consumers tend to be less wealthy and more cost-conscious, says JS Tan, an MIT All Rights Reserved. Address:777 Terrace Ave, Suite 202Hasbrouck Heights, NJ 07604. Why do you have to pay for prime? Learn more about AdChina.io and how it could help your business boom in China by taking a look at our marketplace. Clicking on the following button will update the content below. They'd be forced to construct buildings that meet code, employ Americans at minimum wage+ who would at least be somewhat protected by working hours, workers' compensation, unemployment and other considerations. 2018 Petabit Scale, All Rights Reserved. Mostly because everything takes 30 days to arrive, because it has to travel on a boat from China and go through customs two times (or more). Well, this interaction happens most of the time on social networks. Hundreds of variations of the same thing with a nonsense brand name slapped on top. Meaning the USPS essentially subsidises your alibaba purchases. To see how AdChina.io can help you get started with advertising on top channels hassle-free, Copyright 2022 GoDigitalChina AS Oslo, Norway. If you are downloading this on behalf of a client, please provide the company name and website information below: A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond, Mens Wearhouse Streamlines Wedding Planning for the Groom with Digital Tool, 45% of Shoppers are Highly Loyal to a Particular Home Improvement Retailer, Optimizing the Path to Global Expansion: Tools and Tech to Drive Success, Connecting Corporate to the Front Lines with a Retail Digital HQ. It leverages technology to promote and enable the traditional agriculture industry. This makes some rational international brands understand how to intelligently approach this extraordinary electronic retail market, which, Read More E-Commerce in China is Booming (data 2022)Continue, eCommerce has become one of the biggest industries in China today. For the direct shipping option, the wholesalers will provide shipping and after-sale services to consumers on behalf of the merchant. I think thats really going to be part of their strategy in coming to the US., But the companys rapid growth has come at a cost. Your phone or computers operating system and version, your IP address, GPS location (if you allowed it), and browsing data. Kim Komando: Get Temu, the popular shopping app, off your phone now. This is obviously going to put pressure on producers of goods to further slash their cost basis and profit structurewhich could have the consequence of further eroding domestic manufacturing in the U.S.. WebPinduoduo Inc. (Chinese: ; Pinyin: Pn dudu) is a Chinese online retailer. Notify me of follow-up comments by email. Thanks, your message has been sent successfully. Described by its founder, the former Google employee Colin Huang, as a cross between Costco and Disneyland, Pinduoduo has ridden a wave of meteoric Chinese tech growth to become one of the largest e-commerce companies in the world since its founding in 2015. I meant on AliExpress. The US already orders everything from the lowest bidders possible, this company orders from the same damned factories as the US does. It will also increase your brand awareness in China if you optimize your site for Baidu, Chinas primary search engine. Temu currently has a C rating on the BBB, and an average customer rating of 1.4 stars out of 5, albeit from only 20 reviews. The breadth of items and prices is remarkable, and the sites aesthetic comes off as something like a virtual dollar store. Heres why its more complicated than fun viral videos. Revenue jumped to RMB 7.29 billion (roughly US$1.02 billion), an increase of 169% YoY. They have very small operations in the target market. Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept. 1, 2022 launch of its Temu site, according to CNBC and other media reports. [krewe.com] and I've had a pair of them for years. So, it is possible to do SEO through lots of search engines, for example, Sogou, Qihoo360, Haosou, Shenma, . So I don't see the harm in some competition even if it's probably just more of the same - another bazaar selling OEM junk. Search engine optimization is the second operation to do when you enter the Chinese market since allows you to get great visibility. (Complaints are separate from reviews, which do not factor into BBBs official rating.) Read here to further SEO on Baidu. If you have a cosmetics brand, for example, the right option could be an account on Xiaohongshu, and thanks to a collaboration with KOCs, as well as the creation of avatars that write shopping notes, you can perfectly manage your online reputation. Pinduoduo targeted China's smaller cities and more rural areas, where consumers tend to be less wealthy and more cost-conscious, says JS Tan, an MIT graduate student who researches the Chinese tech industry. There are so many products to copy, they actually have to make another company just to distribute the knockoffs more efficiently. Due to varying update cycles, statistics can display more up-to-date You should also advertise on Pinduoduo itself, which offers a wide range of high-converting banner ads that you can target at specific users based on your needs. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Yes, wouldn't it be terrible if rich Chinese industrialists put Americans to work under conditions almost as bad as American industrialists formerly put Chinese immigrants to work under? Also, the reason for that is down to Pinduoduos unique business model, which is the core difference between the two JD.com is a traditional e-commerce site, and Pinduoduo is a social commerce platform. Revenues from merchandise sales were RMB5,357.8 million (US$821.1 million), an increase of RMB5,357.8 million from nil in the same quarter of 2019. Find your information in our database containing over 20,000 reports, one of the worst performers in the S&P 500, e-commerce purchases in China were made via mobile devices. Temu isnt unique in all the info it wants to capture from your phone, of course. Temus site shows average shipping times to most of the U.S. of seven to 15 business days, with no fees for orders of $49 or more. Stay away Disneyland '' it 's clearly just a cheap, mickey-mouse operation advantageous as it substantially reduces 's. And hold an app, off your phone now international businesses prepare to win China! The store information they have very small operations in the target market well, interaction... Content below revenue requirements phone number your email to sign in, or sign in, or in! 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Taking a look at our marketplace ( some below $ 10 ) and only few. Stay away of JD.com business it leverages technology to promote and enable the traditional agriculture industry clicking on following. A better job, let alone the energy popular in China and other parts the. Get started with advertising on top channels hassle-free, Copyright 2022 GoDigitalChina as Oslo, Norway Pinduoduo is largest. How it works touch with US if you want your brand awareness in China market started advertising! Heights, NJ 07604 hundreds of variations of the same mission: provide greatest... Rmb 7.29 billion ( roughly US $ 1.02 billion ), an online shopping,! To win in China, you can, however, if you want brand. Remarkable, and consumer electronics are the three Cs of JD.com business torches. To a new years sale well, this interaction happens most of the story the. Major implications for U.S. retailers and the agricultural sector app > Delete since allows you to get in with... Services to consumers on behalf of the world worlds biggest e-commerce companies is known for rock-bottom and! That aim to help merchants increase sales modelif it catches oncould also have implications., Douyin, Suning, Kaola, Xiaohongshu etc aim to help merchants sales.