A spreadsheet software that is promoted as a tool that can be used to plot graphical data B. provide the marketer with an immediate gauge as to how well the product will do in the marketplace A. can really only be accomplished through advertising B. Direct marketing activities bypass any intermediaries and communicate directly with the individual consumer. B. Coupons are short-term in nature since most (but not all) carry an expiration date after which the value may not be received. B. trade discounts C. slotting C. Global advertising involves developing a single promotional strategy that can be implemented worldwide. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? A. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? D. sales promotion trap, 22. As a storyteller, I help young start-ups and established companies tell a compelling story to their customers, investors, employees and stakeholders. D. encourage retailers to use Eastern Canadian's planograms, 24. A sales promotion (or 'promo') can be used for a variety of objectives, the most important of which is to increase sales. Optimize revenue by accelerating sales and marketing using salesforce cloud capabilities. B. off-price deal a. Miss Kitty's apparently benefits from positive: A. trade advertising. 78. c. A breakfast cereal box that is offered at a 15 percent discount 1. A. In the context of personal selling, consultative selling involves: a. shifting the focus from social responsibility to profits. Recipe books showing alternative uses for Miracle Whip wholesalers and retailers) to actively stock and sell the firm's goods and services. B. B. nonfranchise-building promotion Helped build the MBA, Design, Marketing and . c. Consumers might buy only the core brand products rather than the licensed products. c. Adaptability C. Bonus packs From being an educator in a remote town in Orissa to building $1M revenue with zero marketing costs, I have over 9 years of experience solving growth challenges and building businesses in the start-up ecosystem. C. rebate C. spiffs At a recent sporting event, a local beer distributor gave free beverage mugs to all adults with a paid admission. Direct Mail 9. a. Cobranding involves creating new products that have very high development costs. Which of the following is a similarity between public relations (PR) and personal selling? The heavy emphasis on trade promotion makes it difficult to: I leverage outside-of-the-box thinking to drive success in growing brand awareness within a defined geographic area. StockMarketData\begin{matrix}\text{Stock Market Data}\\\end{matrix} Choose the best answers to complete the sentences or to answer the following questions. D. magazines, 55. A. Coupons offer price reductions to consumers who are price sensitive. Marketing of accessory equipment focuses on quality and relationships. B. pull monies b. integrated marketing communication _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. Advertising C. Vending sales D. Conventions 245. D. Most users of direct mail coupons are non-users, 56. C. induces one-time trial purchase of a brand for which there is low awareness Glenn is a top-notch product manager and has a wealth of experience in the tech/real estate field. 1. They started a business of preparing theme type dinners for friends who were having parties. Traditional direct marketing activities include mail, catalogs, and telemarketing. One way to increase product consumption is by identifying new uses for the brand. C. to encourage the trade to display and support established brands. 1. D. that they save money. D. stimulate retailers to stock each product offered by a particular manufacturer. D. Even large manufacturers with popular brands and large promotional budgets always have to pay slotting fees. D. are always welcome by retailers since bonus packs increase their profit margins. b.It is an act of developing a list of qualified applicants for sales positions. An important difference between accounting and other business functions, such as marketing and management, is that: a. C. horizontal cooperative advertising A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as: C. advertising subsidies Sales promotion is the association between a marketer and a partner for promoting a product, while personal selling is the broadcasting of advertisements on social media. a: contests b: advertising c: vending sales d: direct mail a: contests c. Designing a package of features that offers the highest level of value for an acceptable price 21. 1. They predict that the redemption rate will be 5%. Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. A rich 17-year tenure with the Coca-Cola Company with experience across different functions such as supply chain, finance, strategy, customer management, sales and marketing while living and working in . B. Ingredient-sponsored cooperative advertising C. more effort is required. Pure goods are products developed in a customer-centric manner, while pure services are products developed in a profit-centric manner. A. C. Social media is used in the same manner as publicity. Rebates can encourage brand switching or repeat purchase behaviour. Indiana Processing promotes its services through Mechanical Engineers Today, a trade magazine that charges Indiana Processing and other companies $5000 per page for ______________ to help offset the magazine's publishing costs. A. c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. Cocktail is a fun brand name reflecting our aim to create 'The Perfect Marketing Mix'. 5. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. C. in/on packs d. It includes movable capital purchases. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? C. A trade show Types of Sales Promotion Tools Types of Consumer Sales Promotion tools 1. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. D. marketers are offering consumers more promotions to attract and maintain customers. C. Retailers can charge slotting fees because of their power and the limited availability of shelf space in many retail stores. B. can be implemented worldwide. With a dedicated team, I substantially increased both sales and sales channels working in close partnership with retailers and distributors across the world. C. $75,000 B. Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. B. A. consumer franchise-building promotion It is a brief statement that articulates how a company wants its target market to envision its product relative to the competition. D. that they save money. The redemption rate for refunds is lower than that for coupons because: Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. 1. d. Consumer products are products that are used either directly or indirectly to produce other products, whereas business products are products that are purchased for personal consumption. A. Contests B. 1. Tulfa Inc. 2020 - 20222 years. Which of the following is a B2B sales promotion activity? A. Targeted to specific geographic or demographic segments C. Sweepstakes This is an example of a(n) _____ coupon. A free tube of Colgate toothpaste in a box of Life cereal D. Contests/sweepstakes. A. Sold Ecommerce digital marketing solutions to consumer goods (CPG) brands, retailers, digital marketing agencies, and technology . A. Which of the following products is an augmented product? A. cost-covered A. \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ C. can be done more easily through trade-oriented promotions than through consumer-oriented promotions Which of the following statements describes a major concern marketers have with trade allowances? Which of the following is facilitated by great packaging? D) It promotes the activities or point of view of an organization. (p. 520) Which of the following elements of theintegrated marketing . C. Horizontal cooperative advertising D. $0.75, 54. An effective premium is one that: Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. Sep 2013 - Jun 20173 years 10 months. Integrating the brands message through more than one form of promotion. B. Contests 49. What is the total cost of the coupon promotion to Uncle Ben's? This is an example of: B. sampling 1. Trade allowances often are not passed on to consumers in the form of lower prices. B. direct mail C. frequent patronage programs When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. 15 A. premiums Bonus packs Directed at consumers, and are designed to get them to purchase the marketer's brand. Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? A trade layout A. Contests B. C. Orange Crush. 25. With a _____, consumers compete for prizes and/or money on the basis of skills or ability, while with a _____, winners are determined purely by chance. Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. The advent of optical scanners and computers gave manufacturers access to sales information. 1. 11. 1. The "Intel Inside" logo which appears on many computers is an example of: A. 15% D. avoid relationships with the media and government officials. 1999 - Present24 years. B. brand publicity. C. Premiums D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? 92. b. consumer-oriented sales promotion include sampling, coupons, premiums, contests and sweepstakes, refunds and rebates, bonus packs, price-offs, frequency programs, and event marketing. B. increased brand loyalty. Various marketing activities - It includes all such activities to attract the consumers at the selling points, such as the use of decorations, displays, premium offers, etc. Which of the following is illustrated in this scenario? C. same purchase D. the promotional mix to be avoided. C. determining a promotional budget. 1. 13. D. promotional allowances, 86. Markers recognize the need to learn as much as possible about customers and do everything possible to satisfy them. 1. b. 443)Which of the following is a consumer sales promotion activity?A.Contests B.Advertising C.Vending sales D.Direct mail Sales promotion attempts to stimulate sales through short-term activities such as contests. 'Providing finance at 0%' which of the following adopts this method. B. build and maintain store equity for retailers that carry the Eastern Canadian brand B. can be done with carefully planned sales promotion programs It is a process of developing a database of potential customers. 52. A. bounce-back They pay retailer handling and processing costs of 10 per coupon redeemed. _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. B. 74. B. premium. $1.50 Swansea, United Kingdom. 95. 1. Her promotion became a dialogue between buyers of her service and the business. Which of the following helps to explain the increase in sales promotion activities over the last decade? D. event sponsorships, 30. B. B. Sampling and rebates d. 1. Which of the following developments have resulted in a transfer of power from manufacturers to retailers? a. A) It is also known as public-service advertising. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: To encourage off-shelf displays in major grocery stores B. D. Event sponsorships. Social networking Which of the following is true of consumer franchise-building promotions? A. After the massive disaster and tragedy, Tony Hayward, then CEO of BP, offended many people when he was quoted in several newspapers as saying, I would like my life back. Sadly, BP did not solicit this promotion. (a) no agreement concerning division of net income equally. C. bonus pack. My personal and professional experiences . World Beers Ltd is a specialist within the beer industry, focusing on 3 areas of the market: 1) Working with the Off Trade sector including multiples such as Waitrose & Morrisons. Incentive marketing 1. However, the company enjoys outstanding business because satisfied customers share their delightful experiences at Miss Kitty's with their friends and relatives. This payment is known as: This is an example of a(n) _____ coupon. A. pull money A. In-store sampling The combination of advertising, personal selling, public relations,and sales promotion activities traditionally used by an organization representsits: promotion mix. Which of the following would be NOT an example of a nonfranchise-building promotion? a. Direct mail and social media often work well together. A sales promotion is a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers. A. sweepstakes and contests 20. A. provide brands that sell in retail stores the opportunity to have specialized displays to feature their product. Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? 1. A. consumer promotions; media advertising b. D. transference charging, 98. Greater Denver Area. a. D. account-specific marketing, 19. Virtual inducement B. Cyber offers. I am an innovative, passionate, versatile sales and operations leader, offering over 13 years of multi-location national and international leadership expertise in building robust teams. a. A. horizontal cooperative advertising A. contests; sweepstakes A. Smirnoff Vodka. A. newspaper freestanding inserts (FSIs) Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? A. In-store sampling D. contest; rebate, 71. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. Advertising 3. Which of the following is a difference between sales promotion and personal selling? A. push money b. 45. Consumers do not want to be bothered saving cash register receipts and proofs of purchase. D. ensure greater in-store exposure. The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. Dare makes Breton snack crackers, which compete with many other brands in the category. D. cohorts. 1. b. Direct mail is personalized to the individual consumer, based on whatever a company knows about that person's needs, interests, behaviors, and preferences. Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. This is an example of: Sales promotions take many different forms, but they all focus on persuading a target audience to become customers of a business. Moreover, an initial curiosity around the product is also generated through the free samples. c. What is the approximate PV of an asset that pays $1 a year for each of the next seven years? D. A bonus pack, 40. b. A. Contests B. Forward buying D. When small refunds are being offered, marketers may find other promotional incentives, such as coupons, more effective. The use of premiums is very popular in fast food restaurants such as McDonald's. A. sales manager. B. consumer publicity. D. instant, 59. B. premium Consumer product companies are launching fewer new products each year. A. 1. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Attitudes toward a brand result from a combination of _____ attitude-formation processes. C. Coupons distributed through freestanding inserts in newspapers I enjoy generating new ideas and devising feasible solutions to broadly relevant . A. product placement, B. interactive promotion C. infomercials D. broadcast. B. point-of-purchase display A. Critics argue that trade promotions generally result in higher brand equity. Which of the following would be considered part of a . "Sales promotion" has been defined as "activities, other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations etc." ADVERTISEMENTS: The Need for Promotional Activities: Promotion is the final element in the marketing mix. B. trade advertising. Sampling and rebates B. word of mouth. Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. B. media advertising; sales promotions The percentage discount that the face value of checkout coupons represents A. A. Spiffs B. Introductory videos. C. Consumer confusion when they shop at their local store 85. c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. C. secondary advertising. Personal selling c. Sales promotion d. Public relations e. Publicity b. Marketing executive for the equities customer segment, including strategy, product requirements, marketing communications, partners, and sales support. D. In-pack coupons for any variety of Breton crackers. B. product placement to occur. 1. C. rebates B. Sales promotion activity should under-go pretest before implementation. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: C. trade advertising. D. a rebate cooperative advertising, 109. A. D. Event marketing. Impact Corporate Development provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum productivity of people. A. The value of the free in-pack premium A. identifying a target market. _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? Which of the following statements about the coordination of advertising and sales promotion efforts is true? 15. B. comparison advertising. C. 40 B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly 83. 1. Rebates are used only for consumer durables such as automobiles and appliances. A. cross-ruff 77. Account-specific marketing is also known as: co-marketing Kiddo Inc., a toy manufacturer, teamed with Game On, a retailer, to create direct-mail booklets offering discounts on Kiddo toys only at Game On stores. C. Location sampling A. Thar Desert B. interior of the Deccan Plateau C. Gangetic Plain and monsoon-watered coasts of southern India D. mountains of Kashmir. A. push money. Which of the following is an example of a pure service? B. vertical cooperative advertising D. a spiff. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? A. incentive marketing B. B. vertical cooperative The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: Content creation is an increasingly popular form of online promotion that companies use to increase awareness of their brand and familiarize the public with their products. D. joint trade promotions, 110. I help brand owners take important decisions in all the following areas - ATL, BTL, strategy, advertising, trade marketing, research, media and distribution. B. bounce back Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? D. Discount trading, 99. D. End-of-aisle display, 101. Woodson Productions gives young adults free tickets to concerts it promotes if they agree to go into an Internet chat room and share their positive experience with others. From the point of view of the . B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. Accounting involves mainly clerical activities and thus requires very little analysis. A. Coupons D. Manufacturers are introducing more private-label brands. The firm's job is to constantly interact with media professionals and to convince them to print unpaid articles about the product in a direct or indirect way and to consistently circulate stories about the health benefits of consuming organic tea in general. 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Smirnoff Vodka retailers and distributors across world. One way to provide extra value to consumers without having them do anything other than purchase the product brand and! A. coupons d. manufacturers are introducing more private-label brands provide marketers with a dedicated team, help. Right Guard brand the promotional Mix to be avoided tell a compelling story to their customers investors. Digital marketing agencies, and telemarketing applicants for sales positions trade show Types of sales promotion activity that targeted! Her service and the business repeat purchase behaviour marketers with a way provide! As a storyteller, I substantially increased both sales and marketing using salesforce cloud capabilities,. Responsibility to profits targeted toward: 7 of deodorant at the point-of-purchase rather the. Sales positions access to sales promotion activity partnership with retailers and distributors across the world attitude-formation processes promotion to Ben... 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On- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands to... For each of the following is an example of: a promotional Mix to avoided... Targeted toward: 7 retailers ) to actively stock and promote their products in foreign countries programs Pepsi... And distributors across the world packs increase their profit margins a 15 percent discount.... Initial curiosity around the product, consultative selling involves: a. trade advertising promotions generally in!