Mushrooms are an amazing canvas to take on other flavors." The COVID-19 pandemic has shifted consumer appetites for more familiar and what we call comforting flavors, she says. The plant-based food market is valued at $5 billion, according to data from the Plant Based Foods Association and Good Food Institute. Erik Niel, chef of Easy Bistro & Bar and Main Street Meats in Chattanooga, "Given these new ways of 'dining,' I believe we will see a return to meals that focus on comfort. Flavors based on fruits and vegetables may target both the health and comfort categories. Tea and hops, hemp and tea, botanicals and hopsthese flavors can also be combined very well and offer a high potential for new product launches.. Amy Brandwein, chef and owner of Centrolina and Piccolina in Washington, DC, "If we learned anything from 2020, it's that our entire system, from top to bottom, is simply broken. He explains: Ispahan is inspired by a famous French dessert of the same name created in the early 1990s by Pierre Hermes, and it remains popular in Europe today. One that embraces the need for simpler, comforting and soul-nourishing cuisine and the other that functions as an escape and embraces frivolousnessallowing patrons to be both fancy and indulgent." The food encapsulation market was valued at USD 11.5 billion in 2022; it is projected to grow at a CAGR of 8.2% to reach USD 17.0 billion by 2027. Probiotic bacteria will find new nondairy sources such as cucumber pickles, peppers, and fermented beverages. Think of concepts such as Broham Grocery by chef Jonny Rhoades in Houston or the Grey Market by chef Mashama Bailey in Savannah. 2023 MJH Life Sciences and Nutritional Outlook. They've opened a door to us being better represented this year and for the years to come." The beloved KPop group, BTS, had two number one hits on the Billboard charts with its peppy disco English song, Dynamite, and its newest tune, Life Goes On. Our best source for innovation inspiration is Japanese cuisine, she says. , are now available in 500 grocery stores, including the Gelsons chain on the west coast. More and more consumers are opting for natural products with an authentic taste. Maple will gain traction this year for its diverse representation in sweet and savory flavor profiles, predicts Becca Henrickson, marketing manager at Wixon (St. Francis, WI). Cocoa is trending in the breakfast category, as seen in its flavor emergence in waffle, pancake cup, cereal, and coffee launches., Childhood favorites continue to skyrocket, a trend thats been happening for years. A Mintel survey showed 87% of consumers displaying interest in regional BBQ flavors, as Kansas City Style BBQ, Sweet Southern Heat, and Nashville Hot emerge in several new launches. Of course, no one could have predicted the way 2020 played outthough San Francisco chef Angela Pinkerton did anticipate we'd be eating more bread. Trends will be less "trendy" this year and more rooted as we look back on a year that has grounded many of us and brought our foundations and truths to the surface, in my opinion." These flavor combos, she says, work especially well in beverages such as tea as well as in ice cream. Theres a different crop of oils coming for that place in the Ispahan is truly a globally inspired flavor that tracks with consumer interest in products with unique, multicultural stories., Finally, for those vacationing at home, Comaxs new Greetings from the Tropics Collection offers classic tropical flavors of coconut, guava, mango, papaya, passionfruit, and pineapple. Shared bottles are going to be shifted away from, and you will see more and more single serve portions that will then result in a more focused effort on waste/sustainability. According to Shurhay, Birthday cake has gained immense popularity in the nostalgic sector due to its ability to evoke positive emotions, with the flavor showing up everywhere, from cookies to beverages to popcorn., She continues, According to Mintel, 71% of consumers enjoy things that remind them of their childhood, as nostalgic flavors like birthday cake, Smores, and peanut butter have gained immense popularity in a range of applications. Its sales for the year hit $5 billion, up 4 percent. Cherry blossom (known as sakura), with its slightly sweet, floral notes, and yuzu, which contains notes of grapefruit and mandarin orange, may be particularly appealing to beverage and dessert manufacturers. Due to its proven success, we think manufacturers will experiment further with banana in 2021 with flavors such as banana caramel, banoffee (a current favorite in Europe), banana cinnamon, banana peanut butter, and banana marshmallow., Berries are always popularsuch as elderberry, which saw skyrocketing growth last year. Immune Inferred. Delivering on consumer cravings for nostalgia and indulgence, 2021 will also see the return of classic favorites, but in unexpected, more sophisticated forms. Kristen Wemer, director of beverage development at the drink specialist, said, When you think about childhood flavors reimagined for premium applications, you get something like a smokey vanilla cold brew, bubble gum seltzer, or a fruit punch gin cocktail. With these delivery-only brands, we will continue to see comfort food like burgers and fried chicken because the demand is high and those foods travel well, but will also bring innovativeexperimental food that's less familiar. Yes you read that right. + Follow. All rights reserved. At the same time, limited access to restaurants inspired both an uptick in home cooking and a desire for retail foods that could offer a little taste adventure. Vitamin C juices are a healthy alternative to serving alcohol. More exclusive types of dining experiences in the dining roomthink tasting menus, private dining experiences that go above and beyond with ingredients and access. It will be tragic and exciting I know it's been tough, and the devastation to small businesses is too great to measure at this moment. Butter boards. Gearing up for a webinar to present this years Top Ten Flavor Trends on May 12, 2021, Innova Market Insights unveils the five most significant trends in F&B flavors. They see a new interest in mushrooms, a rethinking of chicken and coffee, a resurgence of 1980s cocktails and, believe it or not, a return to civility. " JoJo Ruiz, executive chef at Serea Coastal Cuisine and Lionfish in San Diego, "With all the cooking at home going on during the COVID-19 pandemic, dining out is starting to feel super special occasion againtasting menus with wine pairings are a fun step in the opposite direction." We foresee the botanical trend proceeding through 2021 with innovative botanical + fruit flavor profiles like raspberry rose, watermelon mint, citrus hibiscus, peach elderflower, and lavender lemonade., Another way to give fruits new appeal is to highlight where they came from, says National Flavors Davis. While no one could have predicted the worldwide pandemic, toilet paper "It is an increasingly popular ingredient that makes beverages more refreshing. We thought there was an opportunity to launch a Korean brand that was more approachable, says Theo Lee, one of the companys co-founders, along with Mike Kim. For our flagship Eat the Change snack product, we created a mushroom jerkywood-smoking portobellos and criminis with hickory wood so that they absorb all those traditional smoky flavors you'd get in a meat jerky, and then infusing habaneros and mustard seeds. Sports nutrition beverages are branching out into bold new flavors. Korean food was in the spotlight as well, from the exquisite fare from Chef Hooni Kim, to the accessible crunch of Bonchons fried chicken. A few other fruity sweet-spicy pairings she anticipates will be big in the months to come are chamoy, a flavor that combines mango with lime and chile; ginger with citrus (particularly lemon), and ginger with pineapple and turmeric. I think a lot of us fell in love again with this way of preparing food." Kevin Tien, "For 2021 the trends will go towards comfort and simplicity. ), dairy, and nutraceutical products. While elegant plating and the beautification of food is not going anywherenor should itwe find that the fuss of food is being undressed, becoming approachable and egalitarian again." Here are the top 7 trends anyone working in the food and lifestyle industries should be paying attention to in 2021. As consumers locked down, they turned to familiar dishes and flavors to help them cope with the stress as well as make it easier for them to prepare meals at home. (Think about straws). These flavors are among the top-10 most sought-after flavors in the beer and spirit mix segment, or like mint they are among the fastest-growing flavors., And infusions, blending some of these most popular botanical sources, are gaining, Hermann says. At our restaurants, paella became one of the most popular items on our to-go menu. Flavor Mashups. General Mills reformulated their iconic cereal recipes, while Skittles took their traditional textured candy and turned it into the brands first-ever gummies., And National Flavors Davis says, With more than 7 in 10 consumers agreeing that they like flavors reminiscent of their past or childhood, flavors like birthday cake, Smores, or regional favorites like Blue Moon are resonating. In its Global Taste Charts for 2021, the company said that familiar flavors like cookie butter, cotton candy, and graham cracker will appear in more food products, along Besides flavor, these ingredients offer their own health benefits and a naturalness consumers gravitate to. Flavorchems Shurhay says the sweet and tart yuzu, an internationally trending superfruit flavor from Asiais gaining momentum throughout food and beverage., Davis of National Flavors says, Highlight intriguing flavors like blood orange or dragon fruit to connect with flavor collectors who seek out novel tastes., Plant-based foods are seeing their own flavor developments. Please enter your email address to get a link to the article once weve published it. When you layer in the consumers desire for comforting flavors, you land on exciting flavors like birria, Oaxacan moles, pozole, and tres leches., Flavor inspiration can also come from unexpected places. The plant-based food trend is poised to continue, according to the October-released top 10 anticipated foods trends for 2021, by retailer Whole Foods Market, a 500-plus store chain headquartered in Austin, TX. There will also be consumer interest in varietal flavors, such as Sicilian lemon and Valencia orange, and exotic citrus like yuzu and calamansi, along with fermented citrus like black limes or preserved lemons. Overall, in the New Year, I expect people will start seeing cultures more holistically through food (e.g., Vietnamese food beyond banh mi and pho). It's interesting, exciting, and comfortable and accessible." Speaking of healthy foods, Wright informs us that "fermented flavors like black lime and preserve lemonare becoming more popular as interest grows in healthy digestion and the microbiome." The recent buzz around alcoholic drinks will make 2021 a great year for alcohol-inspired flavors. While comfort flavors are right on trend, some consumers are starting to look for something a little bit new and differentbut still well within their comfort zone. Published Apr 17, 2023. Health and wellness became more important for many consumers as they sought to reduce their risk of getting sick, while higher stress levels led to a greater craving for comfort foods. Maqui berry and elderberry will feature in many products, predicts ADMs Wright. When it comes to exposing diners to the new traditionswhat it means to be Burmese-American, Filipino-American, Ethiopian-American, or Vietnamese-AmericanI look up to what chefs including Charles Phan, Tom Cunanan, and Andrea Nguyen have done for Filipino and Vietnamese chefs. She says that as we head into 2021, however, we're starting to branch out a bit. Wright thinks that foods containing both immunity and mood boosters will increase in popularity. For instance, says National Flavors Davis, you could combine an emerging flavor, like hibiscus, with a more familiar taste such as ginger to attract consumers who want flavor adventures but want a bit of familiarity to make the first purchase less risky., ADMs Wright agrees. Guava is one that has popped up a lot, often combined with familiar flavors like strawberry or other tropical flavors like passionfruit. There has been a recentering; food is human. But weve also seen an increase in requests for flavors with that fresh, cooling rush youd get from chewing a stick of mint gum., On the drink side, Flavorman said, Flavors like Ancho chile, habanero, and Indian peppercorn are expected to make their way into everything from ready-to-drink (RTD) cocktails to tea and lemonade. The traditional hemp leaf infusion is created from the dried leaves of the hemp plant, Hermann says. Now, 2021 is shaping up Pickle pizza, paired by some with ranch dressing, has also been growing in popularity since first going viral in 2018. The delayed Olympics taking place this summer in Japan will only further the current interest in the cuisine., ADMs Wright also sees consumers seeking exotic and ethnic flavors. These paradoxical desires showed up in the food and drink flavors consumers sought in 2020, as they embraced both familiar, comforting flavors as well as flavors new and adventurous. In 2021, consumers will continue to seek comfort in sweet baked goods and healthy, better-for-you indulgences. So I think people are going to get a little more brave at taking on long-term projects like fermenting. According to Flottman, plant-based, dairy-free and pickle pizza are just a few variations that have recently taken the pizza world by storm. This comforting line can be used in a range of sweet and savory applications, including baked goods, syrups, confections, dairy, snacks, sauces, and entrees.. Mary Attea, executive chef Musket Room in New York City, "[We'll see] a return to comfort foods including in an elevated way. No longer is it appropriate and enough to be the "only one in the room." 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Insight Banana flavor has proven to be a consumer favorite for many years, and companies have taken advantage of the staple flavor in nutrition products. Weve seen brands transforming vanilla with cherry, cinnamon, or chili to spice up this favorite flavor., Flavormans press release also touches on this reimagining. Heritage cooking. Spicy and tingly flavors can provide the kick consumers are seeking, too. It is the perfect consumer fit of naturalness, authenticity, and health appeal., Tea is always popular. WebIn 2021, ice cream makers in the U.S. churned out more than 1.3 billion gallons of ice cream. With restaurants finding more ways to stay alive, we will see fine dining, ghost kitchens, QSR, and delivery meld into a very happy place. 2023 MJH Life Sciences and Nutritional Outlook. Jan. 11, 202105:09. The nutraceutical industry has experienced an ongoing trend with sour, rainbow, peach, and fish-shaped gummy candy flavors. And in the latter part of 2021, I hope we're bringing joy back into dining experiences." This change is quite possibly permanent. FACT CHECKED BY Chris Shott. WebFrom beefy burgers to plant-based patties, mezcal to mocktails, gold-flecked sundaes to medicinal mushroom coffee, consumers are vacillating between decadence and detoxification. Plant-Based Power. AMZN Wright points out that "just a few years ago cucumber was a little niche in terms of flavor [but] it's becoming more common now.". For product manufacturers and flavor suppliers, this provides an opportunity to delight, to comfort, and perhaps to capture a new wave of consumers who could remain loyal even after the pandemics restrictions lift. Spirit flavors are also gaining traction, especially with consumers drinking way too much in 2020 but still wanting those flavors in non-alcoholic productsnamely, mocktails, ice cream, and confection, says Imbibes McHugh. Late last year, we talked to dozens of chefs who predicted trends that ranged from family-style dining to tasting menus with non-alcoholic juice pairings. Vanilla is also trending, she says, with vanilla-flavored food and beverage launches growing 9% in the last year. The impressive growth of hibiscus as a beverage flavor. This pantry staple food trend from 2021 is still hot. Comax notes, According to Twitter, chicken was the number-one Most Tweeted about Food in the U.S. on Twitters Top-10 list, which compared tweets from March 1 to September 1 of 2019 with the same period from [2020]. This love of chicken inspired Comax to introduce in its new Chicken Soars flavor collection comprising Chicken Vegetable Soup, Fried Chicken, and Grilled Chicken. The need for comfort has taken on a whole new meaning within the current social and political climate, but flavors continue to provide a soothing constant, states a December press release from custom beverage development company Flavorman (Louisville, KY). Restaurants across the country, including fine-dining restaurants that rely heavily on presentation and overall experience, are having to pivot to provide these fantastic meals in guests' homes. Regan is a freelance journalist with 10 years of experience writing about food, drinks, travel, and culture. Starting in Fall 2021, maple has been a flavor were seeing again and again. Heres our round-up of the flavour trends we can expect to tickle out taste buds in 2021. Salty snack including peanuts, potato chips and Curry can offer so much to the diner. Malcolm McMillian, chef de cuisine of Benne on Eagle in Asheville, "There's no doubt that 2021 will be the year for comfortable outdoor dining. All rights reserved. Such flavors include habanero, chamoy sauce, ghost pepper, guajillo, gochujang, Nashville Hot, chipotle, and Carolina Reaper pepper. "At the top of the list for 2021 comfort flavors, she tells us, "are cookies & cream, peppermint mocha, birthday cake, s'mores, pumpkin spice, and coffee in everything!" Omar Tate and Cybille St.Aude-Tate, "I think there will be an emphasis on practices to support the health and vitality of the restaurant industry, including an examination of overall price and tipping structures. Vivian Howard, television personality, cookbook author, and chef of Handy & Hot in Charleston, "Sure, demand for tofu as a meat substitute is on the rise, but dishes like Andrea Nguyen's Mapo Tofu Spaghetti or sweet, spicy, crunchy Korean tofu and silken tofu (like we have on the menu at Moon Rabbit) will make people think about tofu in a whole new light in the New Year." Weve seen large growth of this flavor in breakfast cereal launches, with opportunity spanning cross-category. Consumers have the opportunity to introduce and share these tastes with their children, creating new memories and connections., A newer child-inspired flavor is unicorn. Says Imbibes McHugh, Unicorn is a fantasy flavor, so it doesnt have a standard of identity, but its often a sweet and/or tart flavor. Trends anyone working in the food and beverage launches growing 9 % in the.! Than 1.3 billion gallons of ice cream valued at $ 5 billion, according to Flottman,,... Branch out a bit link to the diner have recently taken the pizza world by storm a few that... Beverages more refreshing is one that has popped up a lot of fell..., `` for 2021 the trends will go towards comfort and simplicity offer so to! Goods and healthy, better-for-you indulgences `` for 2021 the trends will go towards comfort and.... Food Institute ice cream other flavors. is also trending, she says as! 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